Buyer personas are the people who serve as the main buyer in your organization or a champion within your enterprise that drives the buying conversation… Read More »Buyer Personas: Which content or messaging seems to resonate the most and what does it emphasize?
If you respond as your organization, make sure you use the voice and personality of your employer brand. Desirable Market Employer Branding encompasses how you… Read More »Employer Branding: How do you make your brand stand out through your messaging?
Key testing insights are built into the marketing plan to align customer preferences and behaviors and prioritize segments, well-thought-out and well-researched marketing plan will almost… Read More »Marketing Plan: What values does the customer have that may affect responses to messaging?
Digital transformation is the integration of digital technology into all areas of your organization, fundamentally changing how you operate and deliver value to customers, iot… Read More »IoT Strategy Development: What is the expected messaging rate for the devices?
Email marketing is rooted in every part of an inbound strategy, akin may include order confirmations, invoices, renewals or customer service notifications. Coupled with, your… Read More »Marketing: Does your messaging validate the customer benefits of registering an account?
Many businesses will have multiple personas based on different customer segments, at the end of the day, the goal of developing and assigning buyer personas… Read More »Buyer Personas: Which content or messaging seems to resonate the most and what does it emphasize?
In addition to reduced TCO, ip contact center migration and consolidation allows organizations to better utilize resources and significantly increase the efficiency of the customer… Read More »Total Cost of Ownership: Why has tco become so important to messaging customers?